Thursday, March 23, 2017

Skylight Creative Ideas Case Study - Our Approach


We love the promotional product industry and thrive in a creative environment. Skylight isn’t just another promotional product company. We take the time to understand your goals, budget and overall vision to come up with creative ideas that align with your brand. We become part of your team and take pride in your successes whether it’s a trade show, employee incentive program or event. To give you a sense of how we work with other companies, here are two clients we helped from start to finish.

Tuesday, March 14, 2017

5 Ways to Keep Off-site Employees Engaged and Happy


A growing percentage of the workforce is now working remotely, and in a few years, the percentage will increase. Global Workforce Analytics reports that about 63 million Americans worked from home in 2016, for an average of two days each month.

Wednesday, February 22, 2017

Marketing to the Millennial with Promotional Products


Many brands are making efforts to appeal to millennials. According to Forbes, this generation makes up one-third of the U.S. workforce—53.5 million employees. This large group of intellectuals are digital natives and can learn things pretty quickly when it comes to technology. The average millennial (16-30 years old) with internet access spends 3.1 hours a day on their phone. According to TNS Global, that's the equivalent of 21.7 hours – almost a whole day – every week. Naturally, companies are trying to appeal to millennials more than ever.

Thursday, February 16, 2017

Stand Out With the Right Promotional Products



Choosing the right promotional product can help you stand out from the competition. It's about being memorable, powerful and relevant to your audience. We suggest tearing yourself away from the status quo and start getting creative with your offerings.

Thursday, January 26, 2017

5 Reasons Why Trade Shows Help Companies Grow


One of the best ways for a growing company to market their small business to hundreds, if not thousands of potential new customers/vendors over a couple of days is to exhibit at a trade show. Trade show booth rentals have become more affordable over the past few years, making it a solid investment for sales and marketing. Here are 4 reasons why trade shows help companies grow:

Thursday, January 12, 2017

Skylight Creative is Still Strong 40 Years Later


If you've been reading our blog lately, you already know from I95 Business Solutions that Skylight Creative is celebrating 40 years in business! To celebrate, we're giving you some insight into how we started and tips for maintaining a successful business from the groovy 70s to the 2,000's. 

Tuesday, December 13, 2016

More Than a Free Pen: How to Connect After an Event


Have you ever exhibited at a tradeshow to forget a bowl for business cards? Or perhaps the card-scanner didn't work properly, so your contact list was abysmal? We've all been there,  which is why proper planning and a follow up plan are paramount to event success.