Thursday, March 30, 2017

10 Surprising Facts About Promotional Products You Gotta Know


At more than $20 billion, the promotional products industry is at an all time high. Now more than ever, promotional products are seen as powerful marketing tools when it comes to brand loyalty and retention. Marketers are realizing that it can't just be anything, a promotional product has to be tied to the brand story and be a part of an overall experience.

We know we've told you a lot about promotional products over the past few months, but here are 10 things you might not know about the industry.

  1. The first known promotional products were commemorative buttons. They trace back to 1789 when George Washington was elected president.
  2. 8 in 10 consumers own between 1 and 10 promotional products.
  3. Consumers hang on to promotional products for an average of 6.6 months.
  4. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  5. 91% of consumers have at least one promotional product in their kitchen. 74% have at least one in their workspace, 55% have at least one in their bedroom.
  6. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone
  7. 77% of consumers say a promotional item's usefulness is the number one reason to keep it.
  8. 63% of consumers pass along the promotional products they no longer wish to keep.
  9. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
  10. Ownership of logoed outerwear is highest in the Midwest, with 15% of people owning an item.
Surprised? If you're trying to figure out whether promotional products are right for your business, we're happy to help you find the right solution!  

Sources:

2 comments:

  1. Yes, Well said that when promotional products are seen to brand loyalty and retention. The 10 points which you have mentioned are very useful, will try to follow up these points. It will boost the marketing level forward to one more step. Previous year my friend implemented this strategy for his business with Sundaypromotion.com & got very good response from it. So I am planning to use the Custom Rubber Keychains from the provider & just hope that I will also get the same result. Thank you for sharing the valuable post.

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  2. It looks very amazing to see these amount of comment on your post... Keep posting and sharing. Apparel promotion in Calgary AB

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